They say that familiarity breeds contempt, and there is a lot to be said for that indeed, however when it comes to your company’s exterior those Golden Arches, Architecture, or Exterior Design bring in customers.
You see, consumers feel comfortable with familiarity, consistency, and knowing what to expect. The logos, branding, building design matter, they matter very much.
Consider if you will what you see when you walk into a Grocery Store, Book Store, Large Retailer, or franchise operation — you see about what you suspect. Anything new, different, sales racks catch your eye and may entice you to buy, but you are there in the first place because you trust the company, their food, services, or products right?
The other day I went to Weinerschnitzel and got to thinking how unique the building is, the signage, as well as the logo, colors, and ambiance.
Consider in your Company
From the parking lot looking forward or driving by, it’s a one of a kind — brilliant branding — as good or better than those old golden archers of Mickey D’s in fact.
I bet Ray Kroc would agree, that although McDonalds far and away surpasses Weinerschnitzel in sales and locations, they did it right. This is definitely something to consider in your company.
Even in a mobile service business you should be thinking here, with vehicles which are unique, different, and unmistakable. The Truly Nolan bug mobiles for instance, or a UPS van.
Your corporate architecture is just as important, and it needs to tie into your logo, and perhaps your industry too.
Do not take this reality lightly.
I highly recommend that you do some thinking here, read some articles about business architecture, colors, logos, branding, interior business design, decorating, and inexpensive facades which make a statement.
If you live in Zürich, Switzerland & surrounding areas, consider one of the great agency and corporations which have it all-together and how you might incorporate such strategies into your company.
Do it Yourself
Why not grab some photo-shop software, take a digital picture of your building and start playing around with it, see if you can get the right look with the right feel.
It will definitely be worthy of your time, and if you take those renderings or concept drawings and digital renditions to a local architect they too might have ideas and innovations.
Perhaps, even solutions to get you to exactly where you need to be to make a statement, take a stand, and harness the power of branding in business architecture. Indeed, it is my hope that you’ll get started right now to make this happen and cement in your business’ success!
Make Your Guests Feel at Home With Restaurant Interior Design
The corporate interior design of a restaurant is very important as it can draw customers in or it can make them never want to come back.
The restaurant business is the hardest business to make successful. This is due to many reasons, the biggest one being that a restaurant is very expensive to run, even with minimal staff.
You need industrial kitchen equipment to ensure longevity (and room to cook if you are busy), which is very expensive as well as a kitchen staff, cashiers, servers and so on.
Even if you run a cafe style business that does not require a huge staff, you costs will quickly add up. It is important, then, to ensure that once you get customers that they keep coming back and an appealing Restaurant interior design is one way to achieve this goal.
However, if you have good food and a dozen other restaurants have the same good food, then the interior design of your restaurant will set you apart from those restaurants and promote interest in your restaurant.
The bottom line is, just like any other company, you need to make sure you do all you can to offer yourself and edge over the competition.
Developed a Concept
There are many choices that you can make for your restaurant interior design, however, there are a few rules that you should follow in order to make your restaurant comfortable and appealing at the same time.
For example, if your focus for your restaurant is intimacy, then you will want to create a feeling of privacy in your restaurant. This is achieved with low lighting, candlelight, smaller tables and booths and portioned off areas as well.
You will also want to ensure that music used is kept at an undertone to reduce noise level in your restaurant. Often reds and browns are associated with a romantic design, but of course the choice is yours.
You need to choose high quality fabrics that can endure violence and cleaning for extended periods of time, no matter what kind of feeling you are looking for. Instead, use wooden tables and chairs as they will last longer and give your customers a safe place to sit.
Avoid, if possible, using chairs with plastic on them as they are very uncomfortable for customers wearing shorts or skirts.
Giving yourself an edge over the competition is important, doing it with restaurant interior design is easy.
All you need to do is to take the time to find the right look for your place and use the best materials that you can afford and you will be on your way towards having a beautiful place to eat.
Hire an Corporate Interior Design firm
There are many different options that are available. But if you live in switzerland zurich or surrounding areas then corporate architecture Zürich is the perfect place if you planning a remodel for your Office, business, or restaurant architecture must consider hiring an company.