A logo is an iconic symbol, a design or a graphical representation of a company, group or organisation that conducts business.
Establishing a successful business image takes time. Your company doesn’t become renowned overnight! It is branding that makes your enterprise not only famous, but also more credible before the audience. It creates a positive impression in the customers mind, and this impression remains for several years.
Then, how does your company become renowned, and people recognize it by the mere mention of the business name? Well, a brand logo design makes it possible.
It is a professional who can properly highlight the positive aspects of the business by creating a brand focused logo.
Here we are going to discuss how it is advantageous for your company.
Customers Remember Your Business
It is a well crafted logo with the right treatment of colors, fonts and a tag-line that have an emotional appeal on your customers. It is the magic of a powerful symbol, graphics, or a catchphrase that makes all the difference. When we see the symbol of an apple, we instantly remember computers, i Pads or i Phones manufactured by Apple.
A brand logo that has some familiar attributes do make a mark in the customer’s psyche. The symbol should be liked and remembered by customers. Only then it will become a robust corporate identity design.
Gives Your Business An Identity
A company might be producing several products. You will find several small companies who does have a wide array of products, but they are not famous. Do you know why? That’s because, there is no special design or element to make it distinct from the rest.
When a graphic artist is hired to create a brand logo, he considers the following, and then starts designing.
Let’s have a look.
- What is your company all about?
- What are its activities?
- Who are your customers?
- How does customers perceive you as a business?
It is after analyzing the above that gives your company a real identity.
For example, when we think of mobile phones, the names Nokia or Samsung immediately come to our mind.
A unique identity is like an automated button placed in a customer’s mind.
One push, and they will identify your business.
Makes You Reputable
As far as business is concerned, it is quality of products and services that matter. This can be explained by a simple example. If you browse the internet, you find several companies promising to offer quality and cost effective web designing services to its clients.
However, a client will choose the one with a good brand name. He will pick out the name that has earned a good repute in the market. This is possible only when you have a strong logo that reinforces your brand value. Of course, your services have to be matchless, but without an apt corporate design, no business can earn a good name for itself.
Helps in Successful Advertising Campaign
It is convenient to place your brand logo in corporate giveaways like coffee mugs, pens, writing pads, or mouse pads. Ask any logo design company, and they will tell how beneficial it is. A branded logo makes your ad campaign more successful this way.
This is not so easy if you want to distribute printed materials containing your company vision, lengthy goal statements or product descriptions. Who has that amount of time to read through such stuff!
SECRET WEAPON is a leading digital design and branding agency. We build brands through strategically focused identities, campaigns and digital design solutions.